← Apptegy
Apptegy role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
One platform that runs a school district's website, mobile app and parent messaging so families get clear, on-brand communication.
Who you'd be calling
Superintendents, Directors of Communications or Technology, and Public Information Officers at K-12 school districts.
Your opener
“Hi [Name], this is [You] from Apptegy. I know I'm calling out of the blue, so do you have a quick minute? We help school districts keep their website, app and parent messages in one place, and I'd love to hear how your district handles that today.”
Problems you solve for them
- Outdated, hard-to-update district websites that frustrate parents
- Messages split across email, texts, social and apps, so families miss things
- Small communications teams have too little time and tools to keep up
Discovery questions to ask
- How do families currently find out about news, closures and events?
- Who updates your website and sends messages, and how much time does it take?
- How do you know whether parents are actually seeing what you send?
Objections they'll throw at you
“I'm busy right now.”
→ Totally understand, school days are packed. I'll be brief. Could I call back at a quieter time, like after pickup or early tomorrow?
“Not interested.”
→ No problem. Just curious: are you happy with how your website and parent messaging are working right now?
“We already use something.”
→ That's good to hear. Is it handling your website, app and messaging all together, or are you using a few different tools?
“Just send me an email.”
→ Happy to. What would be most helpful, website, app, or messaging? I'll keep it short and check back next week.
Competitors worth knowing
Finalsite, ParentSquare, SchoolMessenger, Blackboard
Interview tips for this company
- Learn school budget basics: districts buy through boards, budgets and bids, so deals are slower. Show patience.
- Be respectful of educators' time and calendars, and mention the school year rhythm (summer, back to school) in your role play.
Written from public information about Apptegy to help you practice. Ask an insider what their role play looked like; it's the best prep there is.