← AngelList
AngelList role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Platform that helps venture fund managers launch and run funds, covering admin, accounting, compliance and investor reporting.
Who you'd be calling
Venture fund managers, general partners, fund CFOs and operations leads at emerging and mid-size VC firms
Your opener
“Hi Jordan, this is Alex from AngelList. I'll be brief. We help venture managers run their funds without the back-office work. How are you handling fund admin today?”
Problems you solve for them
- Fund admin, accounting and tax work is slow and costly
- Small teams are stuck on back-office work instead of investing
- Investor reporting and compliance are complex
- Launching a new fund takes a lot of setup
Discovery questions to ask
- Who handles fund admin, accounting and investor reporting today?
- How much of your team's time goes to back-office work instead of deals?
- Are you planning a new fund or SPV soon?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be quick. Do you run fund admin in-house or with an outside provider? That tells me if I should keep going.
“We're not interested.”
→ Understood. Is that because your admin setup is working well, or because there's no new fund coming up?
“We already have a fund administrator.”
→ That makes sense. How is the service and cost, and is there anything you'd change?
“Send me an email.”
→ Happy to. So I send something relevant, are you more interested in fund admin, SPVs, or reporting?
Competitors worth knowing
Carta, Juniper Square
Interview tips for this company
- Learn the basics of venture funds: general partners, limited partners, fund admin and SPVs, so you can ask smart questions.
- Be ready to say why AngelList is different, using the company's own mission to build the financial system for private markets.
Written from public information about AngelList to help you practice. Ask an insider what their role play looked like; it's the best prep there is.