← Amplemarket
Amplemarket role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI platform that helps sales teams find prospects and automate outbound emails, calls and LinkedIn outreach.
Who you'd be calling
VPs of Sales, heads of sales development, RevOps leaders and founders at B2B companies.
Your opener
“Hi Taylor, this is Alex from Amplemarket. I know I'm calling out of the blue. We help sales teams find the right prospects and automate outreach in one place. Do you have a minute to see if that's useful for your team?”
Problems you solve for them
- Reps waste hours researching leads and writing emails by hand
- Outbound tools are scattered across several separate apps
- Hard to get replies from the right people
Discovery questions to ask
- How does your team find and reach new prospects today?
- How many tools do your reps juggle for data and outreach?
- What does your reply rate or meetings booked look like right now?
Objections they'll throw at you
“I'm busy.”
→ I get it, I'll be quick. When is a better time this week for a short chat?
“Not interested.”
→ Fair enough. Is outbound already working well, or is it not a focus right now?
“We already use Apollo or Outreach.”
→ Good tools. What do you like about it, and is there anything you wish it did better?
“Send me an email.”
→ Happy to. What's the biggest outbound challenge you have, so I can tailor it? Could we also pick a time to talk it through?
Competitors worth knowing
Apollo.io, Outreach, Salesloft, ZoomInfo
Interview tips for this company
- You're an SDR selling to other SDR leaders, so be sharp: they will notice a weak call right away.
- Show you use outbound tools well, and be ready to talk about your own prospecting routine.
Written from public information about Amplemarket to help you practice. Ask an insider what their role play looked like; it's the best prep there is.