← AirOps
AirOps role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform that helps brands show up in AI answers from ChatGPT, Claude and Gemini by creating and improving content.
Who you'd be calling
Heads of SEO, content, growth and marketing at mid-size brands and e-commerce or software companies.
Your opener
“Hi Alex, this is Sam from AirOps. More people ask ChatGPT and Gemini what to buy instead of using Google, and we help brands show up in those answers. Have you looked at whether your brand appears there yet?”
Problems you solve for them
- Customers ask AI tools for recommendations and the brand isn't mentioned
- Old SEO tactics don't work the same way in AI search
- Content teams can't produce and update enough content fast
Discovery questions to ask
- How much of your traffic and leads come from search today?
- Have you checked what ChatGPT or Gemini says when someone asks about your category?
- Who owns content and SEO, and how big is that team?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll keep it short. Can I send a calendar invite for a quick 15 minutes next week?
“Not interested.”
→ Totally fair. Quick question though: is your team doing anything yet to show up in AI search answers?
“We already have an SEO tool or agency.”
→ Great, those still matter. Do they show you where your brand appears inside ChatGPT or Gemini answers, or just Google rankings?
“Send me an email.”
→ Will do. What's top of mind for you, more traffic or showing up in AI answers, so I tailor it?
Competitors worth knowing
Profound, Semrush, Ahrefs
Interview tips for this company
- Know the buzzwords in plain terms: SEO is ranking on Google, and AI search (sometimes called GEO) is getting mentioned in AI answers.
- Try the product idea yourself: ask ChatGPT about a category and see which brands show up, then mention it in the interview.
Written from public information about AirOps to help you practice. Ask an insider what their role play looked like; it's the best prep there is.