← Agave
Agave role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An API that connects construction software systems, plus tools to automate accounts payable without replacing your ERP.
Who you'd be calling
Product managers, engineering leaders and founders at construction tech and proptech software companies, plus finance leads at contractors
Your opener
“Hi [Name], this is [You] from Agave. We help construction software teams connect to their customers' systems without building each integration themselves. Is that something your team is dealing with right now?”
Problems you solve for them
- Building integrations to many construction systems one by one takes engineering time
- Accounts payable is manual and slow
- Field and finance teams can't see project data in one place
Discovery questions to ask
- Which construction systems do your customers ask you to integrate with?
- How much engineering time goes into building and maintaining those integrations?
- When a customer asks for a new integration, what happens today?
Objections they'll throw at you
“I'm busy.”
→ No problem. Can I ask one quick question about integrations, and if it's not relevant I'll let you go?
“Not interested.”
→ Got it. Is that because integrations aren't a priority, or because your team prefers to build them in-house?
“We build our own integrations.”
→ That's common. How many have you built so far, and what does keeping them working cost your engineers each month?
“Send me an email.”
→ Sure. Would it be most useful to see the list of systems we connect to, or how it works for developers?
Interview tips for this company
- Be able to explain what an API is in one plain sentence, like a bridge that lets two programs share data.
- Learn the names of common construction systems, ERP vs. project management, so you can ask which ones the prospect cares about.
Written from public information about Agave to help you practice. Ask an insider what their role play looked like; it's the best prep there is.