← Adyen
Adyen role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A single global platform for payments, data insights and financial products for large businesses.
Who you'd be calling
CFOs, Heads of Payments, and eCommerce or Product leaders at large merchants and platforms
Your opener
“Hi [Name], this is [Your Name] from Adyen. I know I'm calling out of the blue. Can I ask you one quick question about how you handle payments across regions?”
Problems you solve for them
- Payments run through many providers and systems, which is messy and costly
- Declined payments mean lost sales
- Little unified data on how customers pay across countries
Discovery questions to ask
- How many payment providers or systems do you use today?
- Where do you see the most failed or declined payments?
- How easy is it to see all your payments data in one place?
Objections they'll throw at you
“I'm busy right now.”
→ Understood. I'll be brief. Could we set up a 15-minute call later this week when it suits you?
“Not interested.”
→ No problem. Is that because payments are running smoothly, or because it isn't a priority at the moment?
“We already have a payments provider.”
→ That's common for companies your size. What would you change about your current setup if you could?
“Just send me an email.”
→ Sure. So it's relevant, are you more focused on lifting approval rates, cutting costs, or simplifying your setup?
Competitors worth knowing
Stripe, Worldpay, Checkout.com
Interview tips for this company
- Learn basic payments words: acquiring, authorization rate, checkout, chargebacks.
- Know that Adyen sells to big companies, so practice a confident, concise tone with senior executives.
Written from public information about Adyen to help you practice. Ask an insider what their role play looked like; it's the best prep there is.