← Actian
Actian role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Data intelligence platform that helps companies find, understand, and govern their data, using knowledge graph technology.
Who you'd be calling
Chief Data Officers, Heads of Data Governance, and data architects at large enterprises
Your opener
“Hi Sam, this is Alex from Actian. I'm calling because we help data teams get a clear view of where their data lives and whether it can be trusted, do you have a minute?”
Problems you solve for them
- Teams can't find or trust the data they need
- Data is scattered across many systems with no clear view
- Governance and compliance are hard to prove
- AI projects stall because the data isn't well understood
Discovery questions to ask
- How do your analysts find and trust the right data today?
- Who owns data governance at your company?
- Are any AI or analytics projects being slowed by data quality or visibility?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be brief. Would it be better if I called back at a set time later this week?
“We're not interested.”
→ Fair enough. Is data discovery and governance already sorted, or just not a focus this year?
“We already use a data catalog.”
→ Good to hear. How well does it work for the people who actually need to find data, and what's missing?
“Send me an email.”
→ Of course. Which matters more to you in it: governance, data quality, or AI readiness?
Competitors worth knowing
Collibra, Alation, Informatica, Atlan
Interview tips for this company
- Understand a data catalog and data governance in one plain sentence each.
- Check what else Actian sells (like databases) so you don't mix up products if asked.
Written from public information about Actian to help you practice. Ask an insider what their role play looked like; it's the best prep there is.