← 8am
8am role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Payment processing and practice software that helps law firms get paid and run their business.
Who you'd be calling
Managing partners, firm administrators and office managers at small and mid-size law firms
Your opener
“Hi [Name], this is [Your Name] from 8am. We work with law firms on getting paid faster. Do you have a quick minute to tell me how your firm collects payments today?”
Problems you solve for them
- Clients pay late and chasing invoices takes time
- Handling client money carefully and compliantly is stressful
- Disconnected tools make running the firm harder
Discovery questions to ask
- How do your clients usually pay you today?
- How long does it take on average to collect on an invoice?
- What tools do you use to manage billing and your practice?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, you're billing time. Can I call back at a better moment, say tomorrow morning?
“Not interested.”
→ Fair enough. Is getting paid on time already a non-issue for your firm?
“We already have a payment tool.”
→ Good to hear. How well does it fit with your billing and the way your firm handles client funds?
“Just send me an email.”
→ Of course. Who handles billing at the firm, so I send it to the right person?
Competitors worth knowing
Clio
Interview tips for this company
- Learn how law firms bill clients (hourly, retainers) so your questions sound informed.
- Lawyers are busy and skeptical; practice getting to the point in under 20 seconds.
Written from public information about 8am to help you practice. Ask an insider what their role play looked like; it's the best prep there is.