← 6sense
6sense role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform that uses AI to show which companies are ready to buy, so marketing and sales can focus on them.
Who you'd be calling
CMOs, VPs of Marketing, demand gen and RevOps leaders at mid-size and large B2B companies.
Your opener
“Hi [Name], this is [You] from 6sense. I know I'm interrupting your day. We help B2B teams spot which companies are actively looking to buy, and I wanted to ask how your team decides who to go after.”
Problems you solve for them
- Sales and marketing chase accounts that were never going to buy
- Teams can't tell which companies are researching their category right now
- Marketing and sales disagree on which leads count and who to focus on
Discovery questions to ask
- How do your sales and marketing teams decide which accounts to focus on?
- How do you know when a company is in the market before they fill out a form?
- How well do marketing and sales line up on target accounts today?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll let you go. Can I grab five minutes on your calendar later this week so I don't catch you at a bad time again?
“We're not interested.”
→ Fair enough. Out of curiosity, is account targeting already working well for you, or is it just not a focus this year?
“We already use something like that.”
→ Great, then you know how useful the signals can be. What would you change about it if you could?
“Send me an email.”
→ Sure thing. So it's relevant, what's the biggest challenge you have getting sales and marketing on the same accounts?
Competitors worth knowing
Demandbase, ZoomInfo
Interview tips for this company
- Learn what 'account-based marketing' means in one plain sentence and practice saying it out loud.
- 6sense sells to enterprise buyers, so sound confident and respectful of their time, and keep questions sharp.
Written from public information about 6sense to help you practice. Ask an insider what their role play looked like; it's the best prep there is.