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What you'd actually do: Run outbound and follow up on marketing leads to qualify healthcare provider leaders for Cedar's patient billing platform and hand them to Account Executives.
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Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.
Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.
Cedar is looking for Sales Development Representatives to generate new pipeline, help shape our first BDR program, and connect healthcare leaders with Cedar’s solutions.
This role will sit within Cedar’s Demand Generation team, part of the broader Marketing organization, and partner closely with Sales, Product Marketing, and Revenue Operations. SDRs will be responsible for engaging priority accounts, following up on high intent signals, and turning marketing and outbound activity into qualified sales conversations.
As some of Cedar’s first SDR hires, you’ll have the opportunity to help shape how the function operates from the ground up. You’ll work closely with Marketing and Sales to test new approaches, identify what converts, and help establish the processes, messaging, and best practices that can scale with the team
This is a high impact role for someone who is curious, persistent, and comfortable building relationships with senior healthcare leaders. The ideal candidate can research accounts, personalize outreach across email, phone, and LinkedIn, and connect Cedar’s value proposition to the priorities of healthcare organizations.
SDRs will play a key role in helping Cedar build a repeatable outbound motion, generate qualified pipeline, and strengthen coordination between Marketing and Sales.
Identify and engage prospects within Cedar’s ideal customer profile through targeted outreach across email, phone, and LinkedIn.
Respond promptly to prospects who engage through Cedar’s website, webinars, events, campaigns, and other marketing programs.
Research target organizations, identify key stakeholders, and map relationships to uncover the best paths into an account.
Maintains CRM data accuracy across events, campaigns, and outreach; ensures follow-up compliance.
Add thoughtful phone and LinkedIn outreach alongside AI driven email sequences to create a more complete, personalized prospecting motion.
Conduct initial discovery conversations with prospects, understand their needs and priorities, and qualify opportunities for Cedar’s sales team.
Help create new prospecting strategies, messaging, and creative approaches for reaching target accounts and personas.
Tailor messaging based on buyer persona, company profile, technographics, account context, buying signals, and Cedar’s core value propositions.
Follow up with prospects after conferences, webinars, dinners, and other Cedar events to turn engagement into qualified conversations.
Work closely with Cedar’s sales team to prioritize accounts, coordinate outreach strategies, share account intelligence, and ensure strong handoffs when prospects are ready for deeper conversations.
Test new approaches, share what is working, and help build the processes and best practices that will shape Cedar’s SDR program.
: you connect the dots, uncover what matters, and find new paths into accounts while helping shape what great prospecting looks like
you care about doing excellent work, challenge assumptions, and keep pushing for stronger results.
you seek feedback, experiment often, and use setbacks as fuel to improve.
you know where to focus, when to pivot, and how to make smart decisions with the information you have.
you prioritize the work that creates meaningful conversations, qualified pipeline, and progress toward Cedar’s mission.
: $61,600 - $77,000
in CA, NY, NJ, CT, WA: $55,440 - $69,300
*Subject to location, experience, and education
Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. "Over the past several years, we've raised more than $350 million in funding & have the active support of Thrive and Andreessen Horowitz (a16z).
As of November 2024, Cedar is engaging with 26 million patients annually and is on target to process $3.5 billion in patient payments annually. Cedar partners with more than 55 leading healthcare providers and payers including Highmark Inc., Allegheny Health Network, Novant Health, Allina Health and Providence.
Partnerships @ Cedar
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