← The Proactive Technology Group
The Proactive Technology Group role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A managed IT provider offering outsourced IT support, cybersecurity and cloud services to NYC-area small and mid-size businesses.
Who you'd be calling
Owners, office managers, CEOs and operations heads at NYC-area small and mid-size firms (offices, professional services, healthcare, finance).
Your opener
“Hi [Name], this is [Your Name] with Proactive Technology Group, a managed IT company here in the New York area. We help local businesses with IT support and security so they don't have to worry about it. Who handles your IT right now?”
Problems you solve for them
- No in-house IT or an overloaded IT person
- Worry about cyberattacks, ransomware and data loss
- Unpredictable IT costs and slow support when things break
Discovery questions to ask
- Who looks after your IT and security today, in-house or an outside company?
- When something breaks, how fast does it get fixed?
- Have you checked recently how protected you are against ransomware or data loss?
Objections they'll throw at you
“I'm busy right now.”
→ No problem. When is a better 10 minutes, tomorrow morning or later this week?
“Not interested.”
→ Fair enough. Can I ask, if your systems went down tomorrow, do you know how quickly you'd be back up?
“We already have an IT provider.”
→ Good, it's important to have one. Would you be open to a free, no-pressure security check as a second opinion?
“Just send me an email.”
→ Sure. So it's useful, is your main concern support speed, security, or cost?
Interview tips for this company
- This is a 100% outbound role, so be ready to talk about your cold calling stamina, daily activity numbers and how you handle rejection.
- Mention the partner-building part of the job, since they want someone who can build relationships, not just dial.
Written from public information about The Proactive Technology Group to help you practice. Ask an insider what their role play looked like; it's the best prep there is.