← Peaksware
Peaksware role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Music education software like SmartMusic and Finale that helps students practice and teachers create and assess music.
Who you'd be calling
Band, choir and orchestra directors, music department heads and district curriculum or fine arts coordinators at K-12 schools.
Your opener
“Hi [Name], this is [You] from MakeMusic. We make SmartMusic, which gives your students practice feedback and saves you time grading. Do you have a quick minute to chat about how you handle student practice?”
Problems you solve for them
- Teachers can't hear every student practice individually
- Grading playing assessments takes lots of time
- Students need engaging, practice-friendly tools at home
- School budgets require clear value and easy approvals
Discovery questions to ask
- How do you check on student progress between rehearsals?
- How much time do you spend grading playing assessments?
- Who decides on software purchases at your school or district, and when is budget set?
Objections they'll throw at you
“I'm in the middle of teaching, I'm busy.”
→ Of course, rehearsal comes first. When is a better time, maybe before or after school?
“We're not interested.”
→ Fair enough. Can I ask how you currently get students to practice and how you track it?
“We already use something for this.”
→ Good to know. What do your students and you like about it, and what's missing, like grading or feedback?
“Send me an email.”
→ Happy to. Do you teach band, orchestra or choir, and what grades? I'll tailor it and follow up next week.
Competitors worth knowing
Noteflight, Flat.io
Interview tips for this company
- Teachers are busy and school buying is slow. Practice asking about budget timing and who else approves purchases.
- The posting stresses relationships and curiosity. Show you can listen, not just pitch.
Written from public information about Peaksware to help you practice. Ask an insider what their role play looked like; it's the best prep there is.