← Novidea
Novidea role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Cloud insurance software built on Salesforce that runs a broker's or MGA's front, middle and back office on one system.
Who you'd be calling
CEOs, COOs, CIOs, heads of operations and IT at mid-sized insurance brokerages, MGAs and coverholders.
Your opener
“Hi [Name], this is [You] from Novidea. I know I'm calling out of the blue. Do you have 30 seconds to hear why I called, and then you can tell me if it's worth continuing?”
Problems you solve for them
- Policies, clients and accounting live in separate systems that don't talk to each other
- Staff re-key data by hand, which wastes time and causes errors
- Old on-premise systems are hard to change and hard to report from
Discovery questions to ask
- What systems does your team use today to manage policies, clients and billing?
- How much of your team's day goes into moving data between those systems by hand?
- If you could change one thing about how your back office runs, what would it be?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be quick. I only want to know if disconnected systems are a headache for you. Would it be better if I called back tomorrow morning?
“We're not interested.”
→ Fair enough, and I'm not trying to push anything. Most brokers I talk to hadn't thought about this until we spoke. Can I ask how you handle policy and accounting data today, just so I know if it's a fit?
“We already have a system for that.”
→ That makes sense, most brokers do. A lot of the people we talk to are looking at whether one connected platform could replace several tools. What do you like and not like about your current setup?
“Just send me an email.”
→ Happy to. So I send something useful instead of generic, what's the main thing you'd want it to cover: policy admin, accounting, or reporting?
Competitors worth knowing
Applied Systems, Vertafore
Interview tips for this company
- Learn the basic difference between a broker, an MGA and a coverholder, and say it in plain words in the interview.
- Mention that Novidea runs on Salesforce. Many insurance firms already know Salesforce, so that's a useful talking point.
Written from public information about Novidea to help you practice. Ask an insider what their role play looked like; it's the best prep there is.