← Measured
Measured role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform that tests and measures whether advertising actually drives sales, so brands can spend marketing money wisely.
Who you'd be calling
CMOs, VPs of Marketing, Heads of Growth, and performance or analytics leaders at consumer brands with large ad budgets.
Your opener
“Hi, it's Sam from Measured. I know I'm calling out of the blue. We help consumer brands figure out which ad spend truly drives extra sales. How do you decide today where to put your marketing dollars?”
Problems you solve for them
- Marketers can't tell which ads truly cause sales
- Platforms like Meta and Google report their own results
- Budget gets wasted on channels that look good but don't add sales
Discovery questions to ask
- How do you measure whether a channel creates new sales or just takes credit for them?
- Have you run tests, like turning off ads in a region, to check results?
- Who decides on budget moves, and what data do they rely on?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be fast. I only want to know how you measure ad results. Could we pick a better 10 minutes this week?
“We're not interested.”
→ Understood. Quick question before I go: do you trust the numbers your ad platforms report?
“We already use something for this.”
→ That's good. Many brands use attribution or MMM already. Does it show what ads actually caused, or only what they touched?
“Just send me an email.”
→ Sure thing. Which channel would be the most useful to see examples for: paid social, search, or TV?
Competitors worth knowing
Haus, Recast
Interview tips for this company
- Learn what incrementality means: the extra sales that happened only because of an ad. Explain it in one simple sentence.
- Know the difference between attribution and media mix modeling at a basic level, since marketers will compare them.
Written from public information about Measured to help you practice. Ask an insider what their role play looked like; it's the best prep there is.