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MasterClass role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Team and business subscriptions to MasterClass, with video lessons from top experts for employee learning and growth.
Who you'd be calling
HR, L&D (learning and development), and People leaders, plus team managers at companies of all sizes.
Your opener
“Hi Chris, this is Alex from MasterClass. I know you're busy, so I'll be quick. We work with HR and team leaders on learning programs that employees actually enjoy using. Is that something you look after?”
Problems you solve for them
- Employees want growth but training feels dull and gets skipped
- Small learning budgets must reach many people
- Hard to keep staff engaged and reduce turnover
Discovery questions to ask
- What do you offer today for employee learning and development?
- How many employees actually use those programs?
- Who decides on learning budgets, and when do you plan them?
Objections they'll throw at you
“I'm busy right now.”
→ Of course. Could I call back for five minutes at a better time? When is usually calmer for you?
“Not interested.”
→ That's okay. Are your people already happy with the learning options they have, or is it just not a focus right now?
“We already use something.”
→ Good, learning clearly matters to you. How many of your people really use it each month?
“Send me an email.”
→ Happy to. What kind of topics would your team care about most: leadership, communication, or something else?
Competitors worth knowing
LinkedIn Learning, Udemy Business, Coursera for Business, Skillsoft
Interview tips for this company
- Know the consumer brand well; you can open with how it is different from regular training videos.
- Practice asking about engagement and usage, since low use is the main worry of HR buyers.
Written from public information about MasterClass to help you practice. Ask an insider what their role play looked like; it's the best prep there is.