← Goodfire
Goodfire role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Research and tools that help teams understand why AI models behave the way they do, so they can monitor and improve them.
Who you'd be calling
AI research leads, ML engineering heads and CTOs at AI labs, tech companies and life sciences firms building their own models.
Your opener
“Hi Sam, this is Alex from Goodfire. I know I'm calling cold. We build tools that help AI teams see what's going on inside their models. Is understanding model behavior something your team works on?”
Problems you solve for them
- Teams can't explain why an AI model gives a certain answer
- Hard to catch and fix bad model behavior
- Life sciences and high-stakes teams need to trust model results
Discovery questions to ask
- What kinds of AI models is your team building or using?
- How do you debug it today when a model does something unexpected?
- How important is it to explain model results to leaders, customers or regulators?
Objections they'll throw at you
“I'm busy.”
→ Understood, I'll be quick. I only want to know if model transparency is on your radar. Could we find 15 minutes next week?
“We're not interested.”
→ No problem. Is that because it's not a priority yet, or because your team already handles it in-house?
“We already do this in-house.”
→ That's great, strong teams often do. Where does your in-house approach take the most effort or fall short?
“Send me an email.”
→ Sure. Which model problem would be most useful to see covered? Then I can follow up next week with a short chat.
Interview tips for this company
- You don't need to be technical, but learn plain-English basics: what a model is, and why explaining AI behavior matters.
- Buyers are expert researchers, so be humble, curious and never bluff.
- Read Goodfire's public research posts and mention one thing you found interesting.
Written from public information about Goodfire to help you practice. Ask an insider what their role play looked like; it's the best prep there is.