← Cavaco AI
Cavaco AI role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that pulls customer, product and brand data together so ecommerce marketers can plan and run campaigns faster with AI.
Who you'd be calling
VP/Head of Marketing, Director of Lifecycle/CRM, Ecommerce Marketing Manager at mid-size online retail and DTC brands
Your opener
“Hi [Name], this is [You] from Cavaco AI. I know I'm calling out of the blue. Do you have 30 seconds to tell you why I called, and then you can decide if it's worth more of your time?”
Problems you solve for them
- Customer, product and campaign data sits in separate tools, so marketers work from partial pictures
- Too many manual handoffs slow down campaign launches
- Hard to keep messaging on-brand and personalized across channels
Discovery questions to ask
- How does your team plan and launch a campaign today, from idea to going live?
- How many tools do you jump between to get customer, product and brand info in one place?
- Where does work get stuck or repeated by hand most often?
Objections they'll throw at you
“I'm in the middle of something, I don't have time.”
→ Totally fair, I'll be quick. Would it be better if I called back tomorrow morning or Thursday afternoon?
“We're not interested.”
→ That's fine, I did catch you cold. Out of curiosity, is it that campaign speed isn't an issue, or just that the timing is off?
“We already use tools for this, like Klaviyo or our own stack.”
→ Makes sense, lots of teams do. We don't replace those, we sit on top and connect the context between them. How much of your team's week goes into moving info between those tools?
“Just send me an email.”
→ Happy to. So I send you something useful, what's the biggest headache in your campaign process right now?
Interview tips for this company
- Learn what 'context layer' means in plain words: one place that knows your customers, products and brand so AI can do useful work. Have a one-sentence version ready.
- Read up on how ecommerce marketers work (email, SMS, paid, promotions) and use their words, like 'campaign calendar' and 'segments'.
Written from public information about Cavaco AI to help you practice. Ask an insider what their role play looked like; it's the best prep there is.